roughluxe

www.roughluxe.co.uk
London's latest hip hotel called Rough Luxe opened in a Georgian terraced house and designed by London-based designer and curator Rabih Hag. Following is from Rough Luxe:
At Rough Luxe you must set aside all thoughts of hotels with conventional air-conditioned constancy, marbled flooring, polished finishes and bland colours. Rough Luxe is the complete antithesis to all of that. According to Rabih Hage: ‘Beauty is subjective. Perfection doesn’t mean beauty. It’s not important. What makes a place great to stay is the location, the welcome you get and how well you are looked after. The material side is irrelevant.’