Feb 12, 2009

ysl's manifesto

Stefano Pilati’s fourth Yves Saint Laurent Manifesto is democratizing high fashion, uniting style and technology to infiltrate the popular consciousness in a new approach to advertising..The S/S 2009 Manifesto, photographed by Inez Van Lamsweerde and Vinoodh Matadin and featuring Claudia Schiffer will be uploaded and distributed on charming heart shaped USB keys on the streets of Paris, New York, London, Milan, Tokyo and Hong Kong on the 14th of February..Over half a million copies of the twenty page Manifesto, accompanied by behind the scenes footage, will be disseminated this way, along with a cotton tote bag designed by Pilati to the first 2,000 passers by in each city..

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